By Mika Rohac — Contributor

What’s a better time than the holiday season to make new connections? Here are four tips to make the most of LinkedIn and make new connections to brighten up the holiday period.

LinkedIn is a business networking social media platform. It’s a great networking tool to get to know professionals in your industry, connect with people you know and find new opportunities. This season, Bishop’s University Commerce Society (BUCS) is giving you our four best LinkedIn networking tips. Now it’s time to cozy up in front of a fire with a warm cup of eggnog and start creating your LinkedIn profile. Follow these four quick tips to make the most of your LinkedIn profile. 

A picture says a thousand words

Make sure your profile stands out by adding a high-quality headshot of yourself as the profile picture, as well as a background/cover image that reflects your industry or personality. This is not the time to show off your ugly holiday sweater. Your profile picture should be professional and make you look approachable, friendly, and intelligent.

Join groups

Groups are forums where like-minded individuals can chat about topics they are passionate about! One of the best groups on LinkedIn is the sales and marketing pitch forum. This can be useful when pitching your holiday gifts to Santa. Or the finance forum for when you’re budgeting all your jolly holiday expenses. This is a great way to meet other people in your field that are excited about the same things as you are.

BU-nique

Personalize your URL. A personal web address makes it easier to share your profile on the go and makes you look more professional. Think of it like the wrapping paper of a gift: first impressions matter.

Endorsements

During the season of giving, don’t forget to share endorsements with the people who deserve them! This helps improve their credibility on LinkedIn. Don’t be afraid to reach out to ask for an endorsement you would really value. It’s important to be genuine!

Ready to show off your profile? It’s a holiday miracle because the Bishop’s University Commerce Society is hosting its annual holiday party on Dec. 2 at the Lion! This event is a great way to socialize with other business students, get to know your professors and enjoy some free refreshments and activities. Now is a great time to get your profile ready to show it off at all holiday parties. Not interested in LinkedIn? BUCS will also be providing drinks and activities at the holiday party. Find BUCS on Instagram and TikTok for more details @BUCSonline.