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Features — April 3, 2012 5:33 pm

Meme me up, Scotty!

Posted by

A culture of parody

They’re called memes. (Pronounced meems, not may-may or mee-mee.) They are many indicators of what a culture and what a society is all about, like music, clothes, literature, movies and television. But as we move forward into the 21st century, memes are becoming the indicators by which our cultural values are judged.
What memes are, essentially, is the manipulation of cultural icons, advertisements and tropes usually in an amusing way, in the form of pictures and videos—this is an “art” that anyone with a computer can create. A popular example of a meme is the parody of the Dos Equis commercial “The Most Interesting Man in the World.” People replace the usual line with something like “I don’t always clean my room, but when I do, I’m expecting to get laid.”
Memes are evidence of our globalized world.  They simply wouldn’t be possible without the internet.  But like all the pros of globalization, there is a cost.  The sheer number of memes created every day is monumental.  Take in to account that because anyone—with or without a sense of humour—can create a meme, and you are bound to run into a few bad ones.
Memes at best can be time-consuming, and at worst can be mean-spirited and cruel.  Some memes feature pictures of real people: we know him simply as “that jerk guy in the hat” or “that crazy girl making a stupid face” but technically, we are using their likenesses illegally.  And for you grammar junkies out there, beware!  Typically, meme-makers don’t care about the rules of English language.  Expect to see a lot of cringe-worthy mistakes, because people just don’t care.  This is, after all, the LOL-generation.
The other sad thing is that, typical of this generation, we’ve taken a concept that isn’t ours and claimed it as our own.  Few people know that the term meme was first coined by Richard Dawkins in his book, The Selfish Gene.  He was comparing the evolutionary-like way ideas spread from person to person, and it can be argued that the “first” identification of memes were in catchphrases, slogans, fashions, and tunes.  So basically, a funny or popular meme will propagate quickly, and a crummy meme will go “extinct.”
Memes are a sign of where humour is going in this society.  It is a form for the creative, the quick-witted, and is accessible to almost everyone.  But there will always be the crass, the shallow, and the inane memes.  We might get a good laugh out of them, but I tend to think that if, centuries from now, an alien race were to judge humanity by its memes, they would be less than impressed.

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